It is the Travel Council’s responsibility to promote and encourage local tourism to help broaden and strengthen the county’s economic base. The Travel Council seeks to accomplish this through promotion and supporting recreation, tourism, and conventions in a manner that protect the beauty and scenery of our natural environment.
The objectives are to expand our market, enhance our image, change perceived weaknesses into strengths, and increase the revenue received through increased visitation.
The day-to-day functions of the office are activities that include, but are not limited to:
- Advertising design work and placement
- Content and media distribution to various media outlets
- Data processing of requests for information
- Distribution of collateral for potential visitors
- Design work for collateral
- Event Advertising Grant Program
- Familiarization Tour planning and execution
- Management of Travel Council Leads Program
- Promotion of event venues and possibilities
- Social media
- Travel show attendance
- Visitor Information 800-line telephone calls
- Website development and design (discovermoab.com)
- Other specialty projects as time allows
Billboard along I-70 in Denver, Colorado - The Travel Council has many billboards throughout Colorado and Utah.
Bus-back in Seattle, Washington - The Travel Council has advertisements on public transit systems in Seattle and Salt Lake City.
From coast to coast, the Travel Council attends numerous trade and travel shows throughout the United States.
The official website of the Moab Area Travel Council receives well over one million unique visitors each year.
Discovermoab Mobile provides travelers with easy access to visitor information.
Over 100,000 copies of the Moab Travel Planner are distributed annually.
16th Street Mall Bus (Denver, Colorado)
Billboard in Fruita, Colorado
Moab Area Travel Council page on TripAdvisor.com.
The Travel Council Director also represents the Grand County/Moab Area as President of the Utah Tourism Industry Association (a statewide tourism advocacy association), as co-director of Southern Utah National Parks Advertising Coalition, as co-director of the Canyonlands Travel Region, as a Board Member on the local Chamber of Commerce, as a member of the Dinosaur Diamond Byway Organization, as a member of the National Tour Association, and as a member of United States Travel Association.
The Travel Council also manages the contract for the Thompson Welcome Center and provides collateral for that facility as well as the Moab Information Center, visitor centers around the state, the Utah Office of Tourism, AAA offices around the country and other visitor centers outside of the state upon their request.
One of the Moab Area Travel Council's 2015 television commercials.